06 / Setup guide
Install the Google Analytics tag.
For sites we didn't build: where the G- tag goes on common platforms.
How long
5 minutes
Who does this
Whoever can edit your website. If Unifictional built it, skip this; it's done.
Why we ask
Analytics can only count visits if its tag loads on every page. One paste, once.
Have ready
- Your Measurement ID, which looks like G-ABC12345 (Analytics → Admin → Data streams → your site)
By platform
- 1.
Squarespace: Settings → Developer tools → External API keys → Google Analytics account number → paste the G- ID → Save.
- 2.
Wix: Settings → Marketing integrations → Google Analytics → Connect → paste the G- ID.
- 3.
WordPress: install the 'Site Kit by Google' plugin → Connect → it finds the property itself. No code.
- 4.
Shopify: Online store → Preferences → Google Analytics → paste the G- ID.
- 5.
GoDaddy Website Builder: Settings → Analytics and tracking → Google Analytics → paste the G- ID.
- 6.
Custom / developer-built site: ask them to add the gtag.js snippet from Analytics → Admin → Data streams → View tag instructions, inside <head> on every page.
Make form submissions count as leads
Visits are nice; leads are the point. The portal counts a lead when the site fires one of these events: generate_lead, form_submit, submit_form, contact.
- 1.
Wix, Squarespace, WordPress Site Kit: form submissions already send form_submit when 'enhanced measurement' is on (Analytics → Admin → Data streams → your site → Enhanced measurement → Form interactions). Turn it on.
- 2.
Custom site: after a successful submit, run gtag('event', 'generate_lead'). We'll send the one-line snippet.
How you'll know it worked
In Analytics, open Reports → Realtime, then load your site in another tab. You should see 1 active user within 30 seconds. Submit a test form and watch form_submit or generate_lead appear under Event count.
Questions people ask
- There's already a UA- code on the site.
- Leave it or remove it; it does nothing since 2023. Add the G- tag as well.
- Do I need Google Tag Manager?
- No. The direct G- tag is simpler and enough for the portal.
Rather not do it yourself?
Send us a note and we'll do it together over the phone. It takes five minutes and you won't have to find a single button.